善導會 2023-2024年報

141 2023-2024 䎃㜡 Annual Report 堥圓⫄鎝 Corporate Communications 剪⹡嚌錒 SERVICE OVERVIEW The Brand & Communications Division (BCD) has the important role of improving both internal and external communications for the organisation. Our primary focus is to effectively convey the agency’s vision, mission, values, and accomplishments through strategic activities. In addition, we handle brand management and promotion. This encompasses tasks such as media relations, creating corporate materials, organising fundraising events, communicating with stakeholders, and overseeing agency branding. Our aim is to ensure public recognition and support for the organisation. ㅷ晦⿻⫄鎝鿈涸耷顑僽鸒麕瘼殜 䚍崞⹛⸈䓽Ⰹ㢫涸ざ⡲ㄤ彘鸒 㹒⫄堥圓涸呍䗱⭆⧩⢪ㄐ격兞 ㄤ䧭卓殹⚥⺫䭍耢窄⫄㯯醢⡲ ⴚ暟莊鳵硁妵崞⹛莅䭰⟨罏彘 鸒堥圓ㅷ晦䕎韍盘椚瘞䊨⡲⟃ 䲿⼮Ⱇ滞㼩劥剚涸钢陏⿻佅䭰 歋衞갚䚃⚺䭰涸껻度ꨶ 〵眏湡շ蠝⼪㼀䠦 Talk 欺ո鸫僤劍傈⩹儻久ⴀ ➃暟㼠鏞雊㖈㔉➃㡦 ⿻Ⱇ滞刿钢陏劥剚剪⹡ Every Sunday evening, the RTHK programme hosted by Yip Wan-yi is broadcasted, featuring interviews that help the inmates and public know more about our services 翱钲⵹㢨莊鳵涸շ⡲㹻ⴀ麥媹➃✲⟝ո㊥㼬剚㼠㜥㉬ 涮錚滞䙼罌月縢胝䖕涸䗱椚朜䢀⿻㼩魨鼹➃涸䕧갠 The special screening of “Writer kills. Killer writes.” held on Christmas Eve inspires the audience to reflect on the psychological states behind crime and its impact on those around them ✳ꨫ✳♲䎃Ⱄ剢⼧⛰傈度颪偫傈鼝锞㊥㼬剚 ꫭ䎃⿻⨴䐁㣐⢪寐傤䤍㼭㨱䧭捀纏䊨 Miss Vivian Kong Man-wai, the Youth and Health ambassador of SideBySide was invited as volunteer in the territory-wide Flag Day on August 19, 2023 劥剚莊鳵շ峤烾㣔㕰ո䡹㊥ꨶ䕧⮛⯓㜥捀갸꣈月縢 來肬硁妵Ⱖⷜ劥剎⿮罌劥剚剪⹡⢪欽罏涸宠耷佦 ✲ The Charity Movie Preview Night of the film “Dishwasher Squad” aimed at raising funds for crime prevention education, with its script inspired by the job-seeking stories of our service users