善導會 2024-2025年報

品牌及傳訊部積極推展機構品牌建設與公眾 參與工作 ， 透過多元渠道深化本會的核心價 值 、 使命 、 願景和服務成果 ， 加強社會對本會 推動自在共融的工作上的認同與支持 。 籌辦大型籌款活動凝聚社會力量 本年度 ， 品牌及傳訊部成功推動兩項大型籌 款活動 ， 進一步強化本會與社區的連繫 ， 凝聚 各界力量 。 善導會全港賣旗日於二零二四年 八月圓滿完成 。 活動邀請了演員黃梓樂擔任 活動大使 ， 共招募超過 25 個團體及近 1,800 名 義工在全港各區參與 。「 甦 Walk ． 同你心同你 行 」 2025 亦於二零二五年二月成功於清水灣 鄉村俱樂部舉行 ， 並邀請了律政司司長林定 國 SBS, SC, JP 擔任主禮嘉賓 ， 吸引近 700 名參 加者同行 ， 以運動凝聚各界 ， 推動社會關注更 生共融與犯罪預防 。 媒體合作拓展公眾影響力 自二零二四年六月起與商業電台第一台雷霆 881 合作推出電台節目 《 同你心導行 》， 以聲 演故事與深度訪談形式 ， 呈現服務使用者真 實歷程 。 節目透過大氣電波觸及廣大聽眾 ， 促 進公眾對邊緣社群的理解 ， 強化本會推動自 在共融的服務理念 。 The Brand and Communications Division actively worked to enhance the Agency's brand building and public engagement efforts. Through diverse channels, the team deepened awareness of the organisation’s core values, mission, vision, and service outcomes, fostering greater recognition and support for its work in promoting the spirit of "Everyone Deserves to Belong" in the community. Mobilising Community Suppor t Through Fundraising Events Brand and Communications Division successfully organised two major fundraising events that effectively rallied community support and while strengthening the Agency's ties with the community. SideBySide Territory-wide Flag Day was successfully concluded in August 2024, with young artist Sean Wong was invited as Event Ambassador. The event mobilised over 25 organisations and nearly 1,800 volunteers to participate across Hong Kong. SO Walk 2025 was successfully held in February 2025. The event featured Mr. Paul Lam Ting-kwok, SBS, SC, JP, Secretary for Justice, as the officiating guest and attracted nearly 700 participants. The event united people from all walks of life to promote social awareness of social rehabilitation and crime prevention. Expanding Public Impact Through Media Collaboration Since June 2024, the Agency has partnered with Commercial Radio 1 (CR881) to launch a brand new radio programme series. Using storytelling and in-depth interviews, the programme highlighted the real-life journeys of service users. By reaching a broad audience through radio, it enhanced public understanding of marginalised groups and reinforced the Agency’s purpose of “Everyone Deserves to Belong”. 年度重點ﾠ HIGHLIGHTS OF THE YEAR 162 | 善導會 SideBySide | | 機構傳訊 | CORPORATE COMMUNICATIONS |